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Brian McKinney Rejoins HLC as Director of Consumer Brands

Published October 1, 2019

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Lexington, S.C. – October 1, 2019 – HLC announced today that Brian McKinney has returned to the company in the role of Director of Consumer Brands, effective as of September 16.
"Brian's unique background in sales, marketing and brand management makes him the perfect leader for this team and I'm really excited to have him back," said HLC President Pat McGinnis. "Providing a good range of quality products with great margins for our customers is a critical part of what we do at HLC. Brian will do a great job implementing an expanded portfolio of relevant products to increase dealer profits."
McKinney will lead the product development and overall strategy of HLC's owned brands — EVO, Eclypse, and Megasoft — for both the US and Canadian markets.

About HLC
HLC is a leading distributor of bicycles, parts and accessories in North America. With headquarters in Lévis, Québec and Lexington, South Carolina, the company has the largest IBD reach on the continent – servicing more than 5,000 retailers with more than 60 sales representatives and 4 regional distribution centers.