Brad Cole joins LOOK & Corima USA to support the French brand's growth in the USA; iconic marque also continuing partnership with NRS program in 2019
Bradenton, FL: LOOK & Corima USA are proud to announce their continued commitment and development in the American market with the appointment of Brad Cole as Marketing Manager.
The primary goal of LOOK & Corima USA is to improve customer service and after sales support for USA-based riders and their partner retailers. The addition of Cole to the team signals a growing dedication to the American market for both LOOK and Corima; the news comes after the opening of a direct distribution facility and office in July 2018 focused on supporting IBDs through dealer direct sales and in-market after sales and technical support.
Cole joins the team after a short stint outside of the cycling industry, but brings over decade of industry experience to the role. He previously held the position of Marketing Manager for Niner Bikes, where he was responsible for brand communication and go-to-market execution as well as rider and IBD event activation.
At LOOK & Corima USA, Cole will perform a similar role with a focus on creating greater rider awareness while adding valuable marketing support to the USA sales team and dealer network.
"Bringing Brad on board as Marketing Manager further shows our commitment to growing rider brand awareness and signals additional support for our direct sales rep team and growing IBD network."
- Mike Gann
Mike Gann, V.P. of Sales and Marketing for LOOK & Corima USA, said: "We're fully committed to supporting our dealer base and growing LOOK and Corima in the American market.
"Bringing Brad on board as Marketing Manager further shows our commitment to growing rider brand awareness and signals additional support for our direct sales rep team and growing IBD network."
Brad Cole, new Marketing Manager for LOOK & Corima USA, said: "I've been a huge fan of LOOK and Corima for years; both brands have an incredible history and heritage in cycling. I look forward to telling those stories and helping build the brand's presence here in the United States."
NRS program partnership
In addition to bringing Cole on board, LOOK & Corima USA will also continue their push into the US market by partnering with the NRS program once again for 2019, building on the foundation they established in 2018.
The NRS program provides race and ride support to events throughout the country, and LOOK & Corima USA will be providing the all-new 795 Blade RS aero road bike and the lightweight 785 Huez in support of riders. The program will also partner with LOOK & Corima USA sales staff and dealers, with an increased presence at local events.
Beyond bolstering staffing and event activation, LOOK & Corima USA will continue their newly implemented MAP program and enforcement to help ensure a healthy and competitive commercial environment for authorised resellers.
For additional information on LOOK & Corima USA or to inquire about becoming a dealer please email: sales.usa@lookcycle.com or visit: www.lookcycle.com.
