Innovative Brand & Distribution Partnership for Exceptional Dealer Reach & Relationships
San Diego, CA (April 1, 2019) — 100% and Highway Two Distribution joined forces today, teaming up to offer their sports performance and active lifestyle sunglasses, helmets, gloves, riding gear, protection and apparel to United States’ bicycle dealers. This builds upon H2’s yearon- year IBD growth and 100%’s rapidly expanding portfolio of bicycle products known for their unique designs, unmatched performance and remarkable consumer demand.
“At H2, we are very selective in who and what we choose to represent with our retail clients. We only partner with category-leading brands that are in strong demand, add cachet and increase profitability,” stated Highway Two President, Simon McNair. “100% is all that and more. We’re already seeing growth potential beyond even what we originally planned. We couldn’t be happier to become their partner. It’s going to be an amazing ride together!”
“I believe our Eyewear and Cycling lines perfectly match H2’s amazing professional sales and customer service organization,” explained Ludo Boinnard, co-founder and CEO of 100%. “It’s really the dream team of a driven brand + exceptional distribution.”
While originally known for its iconic roots in motocross and racing Americana, the popular San Diego, California-based brand has grown strong in the MTB racing scene with world championship riders in Downhill, Enduro, Cross Country and Cyclocross - helping gain unprecedented exposure.
More recently, 3-Time World Champion Peter Sagan began a long-term collaboration to assist in developing Sports Performance Sunglasses; further fueling extensive category growth and creating a devout following of road racers in the process.
100% products (such as the 2019 Eyewear Collection and recently launched Protection Line) are immediately available to US dealers via Highway Two’s North American Sales and Service Professionals by calling 877.395.8088 or emailing info@highwaytwo.com today.
