(San Jose, CA) – BicycleBlueBook.com and Trek Bicycle Corporation are rolling out a trade-in promotion for the month of March. Select bicycle retailers working with both companies will be offering 10% over the BicycleBlueBook.com trade-in value for customers purchasing a new Trek disc road bicycle.
"Bicycle trade-in is an emerging concept in our industry and the partnership shows Trek's commitment to support their retail network with innovative and forward-thinking solutions," says Chris McLaren, the chief business development officer for BicycleBlueBook.com. "It is exciting to see the industry is starting to understand the power of trade-in and our program is helping retailers across the country sell more new bicycles."
Retailers participating in the promotion will be featured in a share-of-voice banner ad campaign on BicycleBlueBook.com's website in an effort to drive consumers into stores. They will also be supported with in-store signage and Promoboxx trade-in campaigns from both companies. For trade-in support during the month of March, retailers can email treksupport@bicyclebluebook.com or contact their regional representative.
