The world's largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world.
The new campaign – Where the world rides – is led by a new brand film and has been developed in partnership with award winning creative agency Saatchi & Saatchi, Melbourne after their appointment as the global hub agency for BikeExchange. The campaign highlights the passion of cyclists from all over the world and how BikeExchange, as a marketplace, makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends.
The new brand positioning is aimed at supporting the bike retail member base and driving consumer awareness and understanding of BikeExchange. The campaign will be launched digitally in all ten markets and in four languages – English, German, Dutch and Spanish.
The launch of 'Where the world rides' coincides with the release of new technology product innovations that are designed to better connect cycling retailers and brands with millions of bike enthusiasts from around the world. The new technology products now available on BikeExchange include webstores, enhanced data and insights on consumer usage, third party partnerships and multistore connectivity.
Mark Watkin, Global CEO of BikeExchange said: "Cycling is much more than a sport or a hobby. It's a passion shared by millions of people from all over the world. Our marketplace group already attracts 34 million users a year and drives more than $500 million in enquiries for our more than 2,000 retail customers around the world.
"With the global cycling market expected to be worth $80 billion by 2026, we've invested significantly in new technology product innovations that will help make it easier for cycling consumers and cycling retailers to connect, sell and buy. BikeExchange's success is seeing the success of our retail members and brands connecting with consumers.
"Importantly, our business model recognises that cyclists will spend significant time when researching and shortlisting bikes and new technology products on our platform, before going in-store to buy from our retail partners. We want to make the choice as easy as possible.
"Our platform gives retailers detailed insights about consumer preferences and behaviors, that allows them to provide this value-added service. For example, our research shows that someone who buys a new road bike will spend an additional thirty percent with our retail partners in the following 12-18 months," said Watkin.
Matt Gordin CEO of BikeExchange North America said: "BikeExchange is all about fuelling the passion of cycling by making it easier for people in the USA and Canada to buy and sell. The 'Where the world rides' campaign and our new technology suite are all aimed at supporting our retail partners here in North America so they can connect to millions of cycling enthusiasts and new consumers."
To view the 'Where the world rides' short film, click https://youtu.be/1QMe4gvqBlU. To visit BikeExchange, go to www.bikeexchange.com
