DENVER (BRAIN) — The 2014 USA Pro Challenge stage in August brought $130 million in spending to its home state of Colorado, according to a study by sports research firm Sponsorship Science. The USA Pro Challenge commissioned the study.
“The Pro Challenge delivered another strong economic performance in its fourth running, with direct spending by traveling spectators contributing a significant portion of the economic impact,” race organizers stated in a release. “Both those fans from outside the state and Coloradans traveling 50 miles or more to take in an event stage contributed $130 million on lodging, food, transportation and entertainment, an increase of 12 percent year over year. ”
The race traveled to 10 host cities for starts and finishes from Aug. 18-24. Some 56 percent of spectators surveyed indicated they would not have traveled to the state at the time if it were not for the race, and 70.9 percent of spectators stated they are likely to return to the race next year.
“Seeing the enthusiasm and passion from the fans lining the streets during the 2014 USA Pro Challenge really gave a sense of the growing support for the sport of cycling in the U.S.,” said Rick Schaden, owner of the race. “This race showcases Colorado to the world and creates an incredible economic impact locally that can be felt throughout the year. Further, it was great to see an increase in television viewership.”
The race received coverage totaling 30 hours on NBC, NBC Sports and Universal Sports in the U.S. Additionally, through 40 hours of international coverage, the race was seen in more than 175 countries and territories around the world.
