(BRAIN) — The National Bicycle Dealers Association has announced the 2022 Bicycle Retailer Excellence Awards winners. One hundred and eleven retailers from North America were awarded at Platinium, Gold, Silver and Bronze levels.
The levels are based on application score and online presence, including website and social feeds.
BREA is an update on the past Americas Best Bike Shops Program. The rebrand, in 2021, focused on inclusivity while celebrating the diversity in bicycle retail. Retailers that earn the distinction of Bicycle Retailer of Excellence receive a certificate, marketing signage for their shop, and digital marketing materials for their websites and social media.
Retailers will be recognized for their retailer excellence at a live ceremony to be held at the Big Gear Show in August. The award presentation will also be broadcast live via the NBDA YouTube Channel for those unable to attend. In addition to the Excellence Awards a few other presentations will be made; the People’s Choice Retailer Winners, in which riders voted for their local retailer, will be congratulated and the NBDA will welcome association partner HLC to the stage to award several scholarships to winning retailers for NBDA memberships.
“Our vision with BREA, as with all our programs, is to lead bicycle retailers to excellence,” said the NBDA's president, Heather Mason. “We have been grateful to share retailer application responses as examples of excellence with the industry at large via our podcast and other vehicles. My heartful congratulations and thanks to all this year’s participants. We look forward to recognizing our retailers of excellence this summer.”
SmartEtailing provided participants and winners with social media assets for both the People’s Choice Campaign portion of the BREA awards as well as the winners' recognition badge.
“Watching the program develop over the past several years has been exciting,” said the NBDA's development director, Rachelle Schouten. “It gave us great pleasure to see so many retailers move into the Platinum level recognition. With such diversity of shops, the expanded application truly allowed us to see the retailers for their unique qualities. So many communities are fortunate to have such stellar local bicycle retailers.”
You can view the complete winner list here.
The 2022 Bicycle Retailer Excellence Award program is made possible by support from sponsors Ascent 360, PeopleforBikes Ride Spot, Quality Bicycle Products U of Q Institute, SmartEtailing, Marsh & McLennan Insurance, Ikeono, RIDES, Locally, HLC, Bike Exchange, JBI, Wolff, and Outdoor Industry Jobs. Bicycle Retailer & Industry News is the official media partner of the Bicycle Retailer Excellence Awards.
