LAGUNA HILLS, Calif. (BRAIN) — The majority of IBD sales still take place inside the four walls of a brick-and-mortar store, and many retailers don't believe that will change dramatically over the next few years, according to a survey conducted by Bicycle Retailer & Industry News.
The survey provided insights as to how bike shops are evolving to meet the demands of customers who browse and buy online. Survey findings are covered in the April 1 issue of BRAIN, and were the subject of the newest Interbike podcast, which was made available Wednesday.
In the fifth episode of Interbike – The Podcast, BRAIN's editor-in-chief, Lynette Carpiet, joined to talk about the survey findings. Other guests were Ryan Atkinson, the president of SmartEtailing, a widely used online platform for bike shops, and retailers Tom Henry of Landry's Bicycles with seven stores in Massachusetts and Ken Woody Smith of Richardson Bike Mart with three stores in the Dallas market.
Landry's and Richardson Bike Mart have each invested substantially in their websites and talk about the challenges of e-commerce and what kind of return they're seeing from their investments.
The podcast is available through most podcast apps including iTunes and SoundCloud, or you can listen to it directly at interbike.com/podcast.
