SAN FRANCISCO (BRAIN) — Strava is giving a group of 36 top athletes access to new features on its platform, allowing the group members to different types of content in addition to sharing their ride or run data. The app's other users will get access to the new features later this year.
"Strava is a place where athletes come to connect with each other, share their experiences and learn from one another," says Aaron Forth, chief product officer at Strava. "And until now, those connections have been based entirely on athletic activities. Our opportunity is to help athletes have conversations beyond their daily activities, sharing everything from favorite gear, to injury recovery tips, to travel recommendations. To open up those conversations, we are introducing the ability for members to post new types of content. Ultimately, when you want to engage with friends who share your passion for all things running, cycling, swimming, hiking, or any other sport, Strava is the place to do it."
The 36 athletes include cyclists, runners and triathletes from the U.S., U.K, Germany, France and Brazil. Some are professional athletes, some are retired pros (like former pro cyclist Phil Gaimon) and some work in the industry or the media.
More information: blog.strava.com/athletes-to-follow.
