COLORADO SPRINGS, Colo. (BRAIN) — SRM Training System USA and Pioneer's Cycle Sports Division each announced price reductions of about 30 percent on Monday.
SRM's price reduction will apply to all SRM PowerMeter models in the U.S. and Canadian markets and will reflect an average 30 percent decrease from previous years.
The new pricing structure will see SRM's lowest-price units start at $1,399 for spiders using Specialized, Cannondale, SRAM and Rotor crankarms. SRM's most popular power meter, the Shimano 11-speed model, is reduced from $2,970 to $2,199, including crankarms and chainrings. The company's SRAM-compatible model will now sell for $1,599, including cranks and rings.
"This pricing change has been months in the making," SRM founder and CEO Ulrich Schoberer said. "We have listened to customer and retailer feedback, and after intensive analysis SRM is proud to be in a position to respond to those demands."
Along with the price reduction, SRM is backing its PowerMeter and PowerControl models with a limited lifetime warranty. "SRM is widely regarded as the pinnacle of accuracy and reliability for power measurement. Providing a lifetime warranty to our customers will offer peace of mind knowing their investment is protected," Schoberer said.
Pioneer has reduced pricing on its Single Leg and Dual Leg power meters, available with Shimano Dura-Ace 9000 and Ultegra 6800 cranks.
“When Pioneer entered the power meter category in 2013, we were the first company to offer dual-leg feedback and the first to collect force direction. We innovated and disrupted the category, creating a new class of power meter, HD Power Meters. Every move we have made has generated strong reactions from peers and subsequent changes in the industry,” said Russ Johnston, executive vice president of marketing and corporate communications for Pioneer Electronics (USA) Inc. “After two years we continue to innovate in the marketplace with our HD Power Meters, and today’s market adjustment is a steppingstone in the evolution of the category. We’re excited to bring this technology and training tool to more riders who appreciate power.”
Pioneer reduced the retail price of its Dura-Ace Single Leg power meter from $900 down to $629. The Ultegra 6800 series Single Leg drops from $800 to $560, and the right-side upgrade price is lowered from $750 to $580. Pioneer's Dual Leg models drop by similar percentages. The Dura-Ace Dual Leg crankset is now $1,500, down from the old suggested retail for $1,850. Ultegra Dual Leg is now $1,300, down from $1,550. The Dual Leg upgrade kit remains at $1,000.
