BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, LLC has appointed Rob Wood as chief revenue officer. Wood will be responsible for sales across Pocket's brands, which include VeloNews, Triathlete, Women's Running and Competitor.com. Wood was previously involved with several of these businesses, having sold advertising for VeloNews and Inside Triathlon as an account executive from 2000 to 2004.
Pocket bought the titles from World Triathlon Corporation in October.
An 18-year media veteran, 14-time Ironman finisher and current USA Cycling licensed competitor, Wood most recently was the executive director and publisher of National Park Trips Media, the owner of titles including Grand Canyon Journal, Yellowstone Journal, Yosemite Journal, and Rocky Mountain Journal. Wood managed some eight multimedia brands, with a total audience reaching more than 6 million consumers via 80 audience channels, including magazines, websites, social media, lead gen programs, educational programs, books and events.
Felix Magowan, Pocket's CEO said, "Media has arguably changed more in the last three years than in the previous 30, as the sheer number of options available to marketers has exploded. Even sophisticated brand gurus can be overwhelmed at times. I can think of no one better than Rob to listen to client needs, cut through the clutter, and deliver the most effective programs to drive brand equity and sales growth."
Wood started his career selling Fortune 100 accounts at MCI, AT&T and WorldCom, before moving to VeloNews and Inside Triathlon. Later, he was a top seller for National Geographic, with their Traveler and Adventure brands in New York and Washington, D.C. He has worked with a diverse endemic and non-endemic client base, such as GORE-TEX, Polar, XTERRA, Cervelo, PowerBar, Saucony, Canon, Nikon, Samsung, Liberty Mutual, John Hancock, Volvo, The North Face, REI and Subaru.
"As a cyclist, triathlete and runner I'm excited to be re-united with Pocket's brands, which I am truly passionate about. Now that these assets are once again owned by the same people who made them leading brands in the first place, it will make it that much easier for marketers to confidently buy Pocket's high-value social, digital and print audiences," said Wood. "I'm beyond excited to connect with all my industry friends, new and old, at The Running Event, Sea Otter, and Triathlon Business Conference!" he added.
