SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike officials say several more key bike and accessory brands have committed to participate in the second annual Fall CycloFest, planned for outside Charlotte, North Carolina, Oct. 19-22.
Marin Bikes, Intense Cycles, Yakima Products, BicycleBlueBook.com, Raleigh Electric, iZip, Haibike and other brands will join previously announced exhibitors including Cannondale, Specialized, Santa Cruz, Ibis, Pivot, Rocky Mountain, and Norco. Interbike said retailer registration has accelerated in recent weeks.
"We're excited to see more brands and retailers jumping in and taking part in the event," said Pat Hus, the vice president of Interbike. "We had great success last year, but we also learned a lot. We've made some critical improvements to the event by moving the expo closer to the Whitewater Center, adding legit mountain bike racing, including an e-mountain demo component, and by bringing in some high-quality education for retailers."
Hus added that brand and retailer activity started picking up just before Interbike and that momentum has carried forward since that event. Aggressive consumer marketing began in earnest in Mid-August and has ramped up in the past three weeks.
New for 2017 is the addition of a dedicated e-bike trail designed to test the capabilities of today's eMTB's. The 1.4 mile off-road loop will allow retailers and consumers to test a wide variety of e-mountain bikes on a challenging loop and earn them a chance to win prizes. As of Tuesday there will be at least seven e-bike brands exhibiting at the event.
SRAM Women's Program returns with 9-time U.S. National Champion & BMX Hall of Famer Leigh Donovan and other instructors on hand to teach bike skills clinics and presentation-style tech clinics during the event. There is no cost to participate in the clinics, but spaces are limited.
A limited number of booths and sponsorship opportunities are available at Fall CycloFest. For more information, contact andria.klinger@interbike.com or 949-226-5745.
