SANDY, Utah (BRAIN) — Reynolds Cycling has hired industry veteran Scott Montgomery as its CEO.
"It's exciting to have the opportunity to work with such a strong staff known for outstanding carbon products and a rich history in the cycling industry," said Montgomery. "Our intention is to elevate this brand and introduce exciting new gravel and mountain carbon products that are leaders in weight, performance, and value."
The company said Montgomery will focus on key elements at Reynolds in the coming months, spearheading product direction, marketing direction and strengthening the global sales team.
"Montgomery aims to bring on new domestic sales reps, add international distributors and to ensure retail pricing is consistent across all channels," the company said.
Reynolds also has begun working with Oris Intel for MAP enforcement. On Tuesday the company announced its 2018 retailer program.
