PARK CITY, Utah (BRAIN) — Eyewear and protective brands Shred and Slytech are celebrating their 10th anniversary this year and will complete a move from New Hampshire to Park City, Utah, this month.
The brands were launched in 2006 by Olympic gold medalist and world champion alpine skier Ted Ligety and Carlo Salmini, a materials engineer and graduate of MIT.
"We didn't have a business plan like all of our competitors, but we had plenty of ambition and the vision to make the products we had always craved," Ligety said.
"Shred's inaugural collection consisted of a single goggle frame, available in a healthy dose of neon. Iconic, original, loud — whatever you called them, our goggles were visible from across the valley."
The brands' new office is just a few minutes from the slopes, which the company said will aid in product development. It's also a return to the brands' roots.
"Carlo and I first had the vision for Shred and Slytech while mountain biking on the Wasatch Crest Trail," Ligety said. "After launching the brands, we initially ran our U.S. operations out of my garage in Park City, enlisting our friends as sales reps."
"It's been an amazing journey, and we're especially excited to kick off the next chapter in Park City," he said. "Ten years in, we're still building the products of our dreams. Despite the challenges of our industry and our time, we always work with a smile on our face knowing Shred and Slytech will stand the test of time."
