MADRID (BRAIN) — Rotor Bike Components has hired industry veteran Lori Barrett as its North American brand manager.
Barrett's experience includes her tenure as national sales manager for Reynolds Cycling and working as an independent sales representative and head of her own sales agency, representing brands such as Pivot Cycles, Pearl Izumi and Skratch Labs. She has also provided consulting services to help launch other brands in the sports and outdoor channel.
As Rotor's North American brand manager, Barrett will be responsible for extending Rotor's presence in both the U.S. and Canada, as well as overseeing business operations between North, Central and South America.
"I'm excited to play a part in advancing Rotor's presence in the North American market," Barrett said. "Given my background of building cycling brands on a regional and national level, this new role is an opportunity to make a real contribution to Rotor's global growth strategy."
Rotor CEO José Manuel Banqueri said, "A CEO's main job is about building the team and finding the right people; I really feel this is a good example. Lori brings proven sales and marketing experience and a strong customer service orientation to Rotor America, where her skills will be essential to increasing brand awareness."
