PLEASANT VALLEY, Mo. (BRAIN) — Paceline Products Inc. has retained Adventure Advertising as its new agency of record.
Adventure, based in Minneapolis, will help guide brand strategy, positioning and messaging, as well as take the lead on Paceline's creative development, beginning with a new advertising campaign for the 2016 season.
"Chamois Butt'r has long been a leader within cycling circles," said Tony Stanislav, Paceline's sales and marketing manager. "As we expand into additional market segments, Adventure's experience and entrepreneurial energy will play a significant role in sharing our story with new audiences."
Adventure's client list includes Kinetic, Park Tool, Moxie Cycling, Frog Bikes and Life Time Fitness. The agency works with active brands across several additional industries.
"Our agency is full of cyclists and runners, and Chamois Butt'r is a product that we are very familiar with," said Adventure creative strategist Gina Nacey. "We've known the management team at Paceline for years and are excited to finally be able to work with such a respected brand. Their story is one that every athlete should hear — stay comfortable so you can stay focused on the task at hand."
The initial phase of the campaign kicked off this month, with print advertisements now appearing in national publications including Bicycling and Lava. The campaign will also expand into digital media, sponsored events and additional media outlets over the next several months.
