EUGENE, Ore. (BRAIN) — Burley Design has hired Groundswell PR to oversee its digital influencer and media relations in the cycling, parenting, outdoor and active lifestyle categories.
"We are so excited to be partnering with Groundswell PR," said Burley sales manager Allison Coughlin. "With their proven track record and extensive experience in the active lifestyle and outdoor industries, we couldn't have picked a better team to help share our story."
Groundswell PR, based in Charleston, South Carolina, has more than 20 years of active lifestyle public relations and marketing experience, representing a variety of clients in the outdoor, action sports, and natural products industries.
"As fitness and outdoor enthusiasts, commuters and parents, working with Burley is the perfect fit for us," said Groundswell PR's founder, Dax Kelm. "They are a heritage brand that has truly influenced recreational transport gear with their innovative design and progressive products. Groundswell is excited to share their inspiring story with media, consumers, and influencers across the United States."
