SANTEE, Calif. (BRAIN) — Sidi's U.S. distributor, Ciclista America, has ended a refurbishing service for the Italian shoe brand, which it launched in 2016. Ciclista America's president, Bill Berroth, is the only Sidi Factory trained technician outside Italy, and had planned to handle the shoe refurbushing, which was available for shoes up to 10 years old.
But three years after the launch of the program, Berroth said it wasn't really needed. "It turns out that Sidi shoes are too good, with too many easily replaceable parts that riders and/or dealers can repair at home or the shop," he said in an email to BRAIN. "The demand for this service was just not out there so we are formally ending this service although we will continue to assist any Sidi client as needed."
