SANDY, Utah (BRAIN) — Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games, winning gold at the Vancouver games in 2010.
"I'm excited to segue from my athletic career right into my role at Reynolds," said Demong, 35. "I see lots of parallels from my skiing career – building a team, setting goals and determination to reach them. Immediately when I walked into the Reynolds office, I could feel the team's passion as they create the next generation of wheel technology."
Demong previously worked on marketing and sponsorship for the USA Nordic combined and ski jumping teams. In his new position at Reynolds, Demong will report to Mike Dufner, Reynolds' CFO and director of sales and marketing.
"Billy was a natural fit for the job with his team-focused, driven and winning attitude and previous roles in marketing and sponsorship development," said Dufner. "With his combination of racing and business experience, he'll immediately raise our game and naturally gravitate toward being a leader on our team."
