SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has added new outside sales rep groups in the Midwest, East Coast and South — territories previously covered solely by inside sales staff.
"As Santa Cruz and Juliana has continued to expand, we felt the time was right to add the personalized dealer service these rep groups provide," said Santa Cruz's global sales director, Mariano Gon.
"These are the best independent reps in their territories and we're very pleased to have them on the Santa Cruz team."
In the South, the Techline Rep Group is now selling Santa Cruz and Juliana in Texas, Oklahoma, Arkansas and Louisiana. Tifosi Sales is now handling the brands in New York, New Jersey, Delaware, Virginia, West Virginia and Washington, DC. Finally in the Midwest, RP Activesports is representing the brands in Minnesota, Illinois, Wisconsin, Michigan, Missouri and the Dakotas.
