FORT COLLINS, Colo. (BRAIN) — Niner Bikes is now sponsoring racer Rebecca Rusch, known for her wins at endurance mountain bike events and gravel races. Rusch has been sponsored by Specialized since 2003.
Rusch is also a mentor and teacher, and cycling advocate who has worked closely with IMBA, World Bicycle Relief, PeopleForBikes.org, the National Interscholastic Mountain Bike Association. She also organizes the SRAM Gold Rusch Tour.
"My mission has always been to push my own limits, while also encouraging everyone else to push theirs. By joining the Niner family, I will be able to continue to pursue those goals. Everyone I know and trust, from my mechanic, elite athletes, industry professionals to core riders, has nothing but the best things to say about Niner. The equipment and the company values mesh perfectly with my passion for the best gear and a collaborative, inclusive relationship. This new partnership feels like the perfect alignment of our collective goals. I can't wait to see what we can do together," Rusch said.
Rusch will race Niner's JET9 RDO and AIR9 RDO on the dirt while on gravel she'll choose between the RLT9 and BSB9 RDO models.
Chris Sugai, Niner's owner, said, "A memorable quote from one of my friends, 'Rebecca is the epitome of a good sport and has been known to wait at the Leadville finish line for 6+ hours until the last rider crosses congratulating every single exhausted finisher.' -Michael Habicht, nicely sums up why Rebecca is such a great fit for us, she embodies what we value in our ambassadors." -Chris Sugai, Owner of Niner Bikes.
In a statement from Specialized, the company said Rusch has provided real world rider feedback to help develop top products for female riders.
"While we are sad to part ways, we are excited to see the continued opportunities Rebecca provides riders of all abilities and how she will continue to influence the cycling industry going forward," Specialized said.
Company founder Mike Sinyard said, "We thank Rebecca for the positive impact she has had on the cycling community and look forward to seeing her on the trails."
