WILMINGTON, Del. (BRAIN) — Blue Bicycles has hired Orli Chinea as the brand's Western regional sales manager.
Chinea will lead Blue's sales efforts west of the Mississippi River. "We are thrilled to have Orli Chinea back representing Blue," said Steven Harad, CEO of Blue Bicycles. "Orli knows the Blue brand inside and out and many of the dealers in the region recognize him as being the sales rep that introduced them to Blue in the first place."
Orli Chinea has more than 11 years in the bicycling industry, including 10 with Blue under its previous ownership.
"I have worked with Blue over the years and I'm really excited to take on my new role," said Chinea. "I'm looking forward to working with the sales reps to expand our presence in the Western territory and continuing to support our independent bicycle dealers all over the country. With our great team and our product development, Blue has never been stronger and is uniquely positioned to succeed."
