LAGUNA NIGUEL, Calif. (BRAIN) — Organizers of the Winter 2015 PressCamp say ten media titles are confirmed and nearly three quarters of the brand participation slots are now accounted for.
The event will be held Jan. 27-30 in Westlake Village, Calif.
"We had a strong feeling coming out of PressCamp Winter 2014 that our winter events would provide the industry with another favorable time to meet with the media. It's timing, 6 months opposed to our flagship PressCamp Summer, is proving to be perfect for brands with seasonal launches or those who need a boost stemming from weak media results from efforts made in the previous year," said Lance Camisasca of Lifeboat Events.
Media titles confirmed so far are Bicycling, Bicycle Retailer & Industry News, Bicycle Times, Bike Rumor, Dirt Rag, Gear Junkie, LA Times, Red Kite Prayer, Road Bike Action and Wired. There are five additional editor spots to fill. PressCamp will fill those spots once the event is sold through.
PressCamp Winter's confirmed participating brands include Capo Cycling, Clif Bar, Kali Protectives, KHS, Ridley, and Stan's NoTubes.
