SALT LAKE CITY (BRAIN) — BRAIN's second Dealer Tour of 2014 gets underway Tuesday as BRAIN editors, sponsors and guests set out on bikes to visit shops around Utah's capital.
The tour will visit 13 retailers over three days. Tuesday's trip will be led by Philip Sarnoff, executive director of Bike Utah, a nonprofit that works to improve bicycling conditions in the state. Stops will include Taylor’s Bike Shop and Infinite Cycles Bike Shop in Riverton; Canyon Bicycles in Draper; and Go-Ride Bike Shop and Contender Bicycles in Salt Lake City.
BRAIN's first 2014 Dealer Tour was in Miami. This fall, the magazine's staff will tour shops in Austin, Texas.
You can follow along (and message participants) on Twitter via the #braindealertour hashtag. Watch for Web updates during the week and a full report in next print issue, June 15.
The BRAIN Salt Lake City Dealer Tour is sponsored by Advanced Sports International, Finish Line/White Lightning, Bell Helmets, Lizard Skins, Interbike and PeopleForBikes.
