SAN DIEGO, CA (BRAIN)—Participants at Interbike's OutDoor Demo this year won't have to change clothes in a dusty parking lot or take the shuttle bus back to The Strip wearing a sweaty chamois, thanks to an "Official Changing Station" hosted by Zoic.
Zoic's OutDoor Demo booth (#D1105) will include four private enclosures for changing, and amenities such as chamois cream, sunscreen and cleaning wipes.
Zoic’s will complement the Changing Station with apparel giveaways and discounted product sales aimed at attending dealers. “We are excited to mark our first participation at OutDoor Demo with this unique sponsorship we created with Interbike,” said Paul Wyandt, Zoic's CEO.
Zoic will present its 2013 line at the OutDoor Demo and at its Interbike booth (#18041).
More information: www.zoic.com/dealer2013.
Zoic to host 'Changing Station’ at Demo
Published August 22, 2012
Topics associated with this article: Tradeshows and conferences
Jump to Comments