"We're looking to continue to create awareness for these young kids. Not only in this community, but in the world. Me having an influence with my voice, I'm blessed. So the No. 1 thing is creating awareness and I think this gives us an opportunity to make sure these kids not only get educated but have fun and being around people that can have a positive influence in their life."
—Lebron James, commenting on his annual bike ride through him hometown of Akron, Ohio. Formerly called "King for Kids," the ride will be called "Wheels for Education" this year, focused on 360 rising third-graders attending a reading and technology summer camp.
The two-week camp launches August 8, with James taking a 2.6-mile ride through Akron with 20 high school students. His program targets children that share James' family background—a single-parent home.