PHOENIX, AZ (BRAIN)—After nearly 15 years in the industry, Adam Vincent has launched his own content and marketing venture, 3 Cross Communications.
3 Cross is focused on helping small and mid-sized brands create and implement comprehensive communications and branding strategies, according to a press release.
“After a stint outside the industry, I realized this is where my heart is. I’ve been successful creating content, communications and marketing strategies for the industry and I want to use this expertise to help some of the companies that don’t have the resources for full-time marketing positions,” Vincent said.
3 Cross Communications offers a wide range of services for the industry: Catalog and website content, e-mail marketing, branding, dealer communications, press releases, product placement, trade show/event planning, collateral, merchandise, video production and more. 3 Cross has an extensive media contact list and a mailing list of close to 4,000 retailers.
Vincent has a history with small and mid-sized brands. He was most recently marketing manager for Pivot Cycles. At the same time, he helped launch BH Bikes in the U.S. market. Before that, he was sales manager for Maverick Bikes. Prior to that he handled dealer communications, PR and content at Orbea USA. Vincent first became known in the industry as an editor with Bicycle Retailer and Industry News.
“My background is a little like a Swiss Army knife. I’ve been in retail, journalism, sales, marketing and PR, so I have a unique perspective on how the industry works. More importantly, it means I know how to create an effective message that reaches the right customers and drives sales,” Vincent said.
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