SANTA CRUZ, CA (BRAIN)—X-Fusion has moved out of Silicon Valley (Campbell, California)—where the company had run its sales, service and marketing operations for the last four years—to a brand new R&D facility in Santa Cruz, California.
The move from the South Bay to Santa Cruz’s cycling enthused community marks a major step in the careful positioning and resources of the brand to a region where the history and progression of the sport thrives, according to a press release. Not only will this move allow for significant growth of the X-Fusion sales, service and marketing departments, but it will also host the company’s entire R&D efforts as the company makes strategic moves with future product offerings.
“Having our sites set high to only offer the best in quality, performance, and service requires investments like this one. The pieces are slowly falling into place and we will continue to position ourselves to suit what’s best for our brand and company growth,” said Anthony Trujillo, X-Fusion’s lead engineer and product manager.