EUGENE, OR (BRAIN)—Rolf Prima is increasing its international distribution by adding distributors in Spain, the Czech Republic, New Zealand and Brazil.
Rolf Prima has signed with CicloBikeSport for Spain, HiSport CZ for the Czech Republic, DCM Sport for New Zealand and Trihub for Brazil, according to a press release.
“I have to admit that the strong international interest has been a bit surprising, but great. I think it shows that there is a strong market for high-end wheels built here in the U.S. and we’re glad to be a part of it,” said Rolf Prima owner Brian Roddy.
Distributors have started receiving 2011 models and will be stocking and providing service for the entire Rolf Prima line.