DAVIS, CA (BRAIN)—The U.S. Bicycling Hall of Fame has officially moved to Davis, California.
"We are ecstatic to be rolling out our new brand and logo," said Hall of Fame president Dawn Wylong. "We've worked hard to develop an identity that is true to the mission of the Hall of Fame and we're confident that our inductees, past and future, will be proud of the results."
The grand opening ceremony of the Hall's new building was April 24, and preparations to immediately utilize the new logo are well under way. The three-story building, located in downtown Davis, will prominently feature the logo and brand style throughout its unique collection of bicycles and bicycle racing memorabilia.
The new brand, highlighted by a revised logo, is designed and managed by Tacket+Barbaria, a Davis firm specializing in brand management for companies and non-profits. Collectible items displaying the new logo were available for sale at the grand opening event.
Davis, with a population of 62,000, beat out 11 cities nationwide to win relocation rights from Somerville, New Jersey.
“Without a doubt, California is the best location for this nationally prominent organization,” said California Governor Arnold Schwarzenegger. “No other state embraces the cycling, fitness and environmentally responsible lifestyle like the Golden State, which is why we host the Tour of California here every year. Having the Hall of
Fame here will provide a great way to educate existing and future generations to the benefits of cycling as part of a healthy lifestyle.”
Davis hosted the first stage of the Tour of California last year. The Davis community also has over 100 miles of bike paths and bike lanes with vibrant downtown commercial area.
