LAGUNA NIGUEL, CA (BRAIN)—With five months still to go until the second annual Bike PressCamp, the event is nearly sold out.
Scheduled for June 22-25 in Deer Valley, Utah, PressCamp brings together top journalists and a select group of cutting-edge bicycle industry companies in an intimate setting to talk about and test new products. The schedule includes time for demos, one-on-one classroom sessions, product displays, and networking.
The event has lined up a full slate of journalists, with 22 editors representing 30 publications and Web sites already confirmed. Representatives from nearly every bike industry publication and Web site will attend the event, along with journalists from mainstream publications such as The New York Times, USA Today, Sports Illustrated, Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living.
There will plenty of new products to preview at the event. So far 17 brands have registered for PressCamp 2010, including 12 returning: Blue Competition Cycles, BMC Racing, Cannondale, Clif, Gore Bike Wear, GT Bicycles, Lazer Helmets, Mongoose, Pedro’s, Saris Cycle Racks, Schwinn and Scott USA.
“We found PressCamp to be an outstanding return on investment,” said Markus Eggimann, brand manager for BMC Racing. “Our 2010 products received unprecedented editorial coverage after the event, and we developed excellent contacts with journalists. By returning this year, we hope to nurture these relationships and continue to broaden our brand’s exposure.”
CamelBak, which participated as a gear provider in 2009, has stepped up to being a full exhibitor in 2010 as well as sponsor of a PressCamp sustainability effort that will provide reusable water bottles to all campers. In addition, CamelBak is providing commemorative hydration packs to all editors and event VIPs.
“The number of return customers we have is a testament to the quality of the event,” said Lance Camisasca, president of Lifeboat Events, who puts on PressCamp. “Everyone who came last year said it was well worth the time and money. We plan to make PressCamp 2010 even better.”
Praise for last year’s inaugural PressCamp has convinced several new companies to sign up for PressCamp 2010. In addition to CamelBak, first timers include Dahon, Ridley, Rudy Project and WTB.
“This year we’re celebrating our 25th anniversary and introducing the best helmets and sunglasses we’ve ever made, so it’s a no-brainer for us to participate with the elite editors at PressCamp,” said Paul Craig, founder of Rudy Project. “Plus, when we contacted 2009 campers, we got unanimous and unconditional thumbs up from industry folks I love and trust—a rarity these days.”
Lifeboat Events conceived of PressCamp to provide small and medium-sized brands with big-brand exposure in advance of the fall trade shows. In addition to PressCamp, Lifeboat Events is also hosting DealerCamp in 2010 to create a similar opportunity for suppliers and retailers.
Space is limited for PressCamp and DealerCamp 2010 and is available on a first-come first-served basis. Learn more at lifeboatevents.com or contact Lance Camisasca at 949-444-8805 or lance@lifeboatsolutions.com.
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