VISTA, CA (BRAIN)—Zoot Sports director of marketing Elisette Carlston is leaving the company.
"Eli has chosen to pursue other opportunities, primarily chasing around her 1-year-old son, Andrew," said Brian Enge, chief executive officer of Zoot Sports. "We will miss Eli’s impact on both our team and our business. We wish her well and she will remain part of the Zoot Ohana (Hawaiian for family)."
Carlson had been with Zoot for almost four years.
Going forward, Enge will take on a stronger presence in leading the brand marketing for Zoot. The fact that K2 Seattle now manages the operations and finance side of the Zoot business has allowed Enge to refocus on building the brand.
The marketing team will now consist of Enge, Jake Jansen (marketing coordinator) and a new hire. Jansen will manage all events, tradeshows and athletes, while a soon to be hired trade marketing coordinator will focus on trade marketing, internet marketing and PR.
"We’ll be able to announce this new hire in October and we are confident in the marketing team moving forward," Enge said. "In the meantime, please send all marketing requests to both Jake (jake@zootsports.com) and me (brain@zootsports.com)."
