FINALE LIGURIA, Italy (BRAIN)—Product managers get ready for next February's Ride On event in Finale Liguria, Italy.
"Its objective is to provide an important step in the transition between deciding on specs for bikes and really getting to know products for next year's ranges," said Mike Johnston, who handles marketing for the event.
According to Johnston, this year's Ride On will focus almost entirely on riding and testing for both road and mountain bikes. Finale Liguria is an incredible area for singletrack, freeride and, of course, has fabulous road riding in the hills above the Italian Riviera.
"We will be based at the bike park in Finale Borgo just next to the town itself and with immediate access to the trails," Johnston said. "We will have shuttles and guides available to give the product managers a memorable experience."
Ride On, a by-invitation-only event, is set for February 13-15.
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