REDMOND, WA (BRAIN)—Microsoft has formed a partnership with media company Rodale to deliver targeted advertising across Rodale's portfolio of health and fitness properties.
Under the agreement, Microsoft will be the exclusive third-party provider of contextual and paid search advertising on Rodale's online network, including Bicycling.com, MensHealth.com, Prevention.com, RunnersWorld.com and WomensHealthmag.com.