WASHINGTON DC, (BRAIN)—Park Tool isn't only sponsoring NBDA's Super Seminar Series. The company is also giving away a customized Park Tool folding knife to every dealer that attends.
“Park Tool is uniquely invested in the success of the independent bicycle dealer," said Park Tool marketing director Bill Armas. “They are the end-user of a great number of our products. So we are interested in programs that help strengthen individual stores and the IBD network as a whole.”
The Series is coming down the home stretch with stops in Washington DC, Seattle, Atlanta and Dallas.