News

Posted September 26, 2019

LONGMONT, Colo. (BRAIN) — Facebook, apparently in an effort to curtail foreign influence in U.S. elections, made a Colorado bike accessory brand jump through regulatory hoops before letting it promote its "Bidon 2020" water bottles on the social network site.

Posted September 26, 2019

NEW YORK (BRAIN) — Peloton, which priced shares at $29 in its IPO Wedneday, fell to $27 per share when the market opened Thursday morning on the Nasdaq.

In the IPO, the company raised $1.16 billion, giving it a valuation of $8.1 billion. 

Posted September 26, 2019

YORKSHIRE, United Kingdom (BRAIN) — Bike racing avatars will presumably earn the right to don virtual rainbow jerseys following the first UCI Cycling Esports World Championships, to be held next year.

Posted September 26, 2019

GLENWOOD SPRINGS, Colo. (BRAIN) — Event Gear, a new brand launched by industry veteran Eric Sampson, has released its MAX auto hitch rack system, which the company said are affordable, lightweight and easy to use.

Posted September 24, 2019
UPDATED

ATLANTA (BRAIN) — After nearly 30 years of entertaining purchase offers, Speedplay co-founders Richard Bryne and Sharon Worman finally chose one to accept.

Posted September 24, 2019

The top four bike brands are currently represented in 52% of U.S. bike shop locations. But what about the other 48%? Is lack of alignment with The Quadrumvirate a one-way ticket to the poorhouse? Available data suggests not.

Posted September 20, 2019

TEMPE, Ariz. (BRAIN) — While requests are still being accepted, so far just five importers asked for their products to be excluded from new tariffs. One of them, State Bicycle Co., received the exclusion.

Posted September 20, 2019
UPDATED: Still some uncertainty whether e-bikes were granted the exclusion.
Singlespeed bikes like this State 4130 are no longer subject to an extra 25% import duty.

WASHINGTON (BRAIN) — Singlespeed adult bikes and, apparently, e-bikes, have earned an unexpected reprieve from tariffs imposed by the Trump administration last year.

Posted September 19, 2019

WASHINGTON (BRAIN) — A California congressman helped push through a bill that would award Greg LeMond a Congressional Gold Medal. The bill passed the House Thursday and now heads to the Senate.

Rep. Mike Thompson, a Democrat who represents California's 5th district, sponsored the bill.

Posted September 19, 2019

SAN DIEGO (BRAIN) — NiteRider has launched its first ever B2B website and a new line of military grade tactical flashlights.

The new B2B site allows dealers to place orders 24/7, while also allowing them to check order status and download all current sales collateral with just a click of the mouse.

Posted September 19, 2019
The State Bicycle 4130.

TEMPE, Ariz. (BRAIN) — State Bicycle Co., a consumer direct bike brand, recently moved production of two of its most popular models to Taiwan from China to lessen the effects of tariffs during the ongoing U.S.-China trade war.

Posted September 18, 2019

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles will join the Global Climate Strike this Friday by closing its website and global headquarters to support youth activists involved in ending the age of fossil fuels.

Posted September 18, 2019

LONDON (BRAIN) — Science in Sport, marketer of the SiS brand of sports nutrition, reports group revenue increased 150% in the first six months of this year compared to the same period last year.

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