New Products
PRATO, Italy (BRAIN) — Formula’s new Cura hydraulic mountain bike disc brakes include features that will interest consumers and mechanics.
CHICO, Calif. (BRAIN) — Paul Components is promoting its Rasta Quick Release Skewer as the perfect QR for Wednesday, April 20.
PORT COQUITLAM, British Columbia (BRAIN) — Norco Bicycles has launched a new midtravel trail bike, the Optic, in aluminum and carbon models for 27.5- and 29-inch wheels.
RICHMOND, Calif. (BRAIN) — Ventana Mountain Bikes USA has released the Wolfram 27.5-plus model with a Pinion gearbox and Gates Carbon Drive belt.
MONTEREY, Calif. (BRAIN) — Trek unveiled a wide array of new Bontrager mountain bike parts at Sea Otter, including new carbon wheels, a dropper post, pedals, bars and stems, saddles and updated tires tread patterns and sizes.
MONTEREY, Calif. (BRAIN) — Rocky Mountain is introducing a new 27.5-plus model, the Pipeline, at the Sea Otter this week. The bike has 150mm of front travel combined with 130mm in the rear for an aggressive trail ride.
GOTHENBURG, Sweden (BRAIN) — Swedish brand Ass Savers has added two new products to its line: a front mud guard for mountain bikes and a quick-mount fender that offers more protection than the company's original, seat-mounted, butt protector.
SAN DIEGO (BRAIN) — SOAS Racing, a women's specific endurance clothing brand, has launched four new 2016 designs: Aquarius, Byron Bay, Red Geo and Ultramarine. The new designs will appear across the full range of SOAS Racing triathlon, cycling and running styles.
SEATTLE (BRAIN) — Platypus has redesigned its Duthie all-mountain hydration packs, Tokul cross-country hydration packs, and women's-specific Siouxon and B-Line collections for 2016.
MADISON, Wis. (BRAIN) — Schwinn has launched a new line of children's bicycles to be sold at mass retail that have been redesigned to better fit young riders' body proportions and riding needs.
LOS ANGELES (BRAIN) — Omata is launching what it says is the world's first analog GPS speedometer on Kickstarter. The company says its OMATA One speedometer is designed "to complement and maintain the purity of the ride as well as look beautiful on the bike."
WATERLOO, Wis. (BRAIN) — Trek Bicycle is releasing a new generation of its Domane SLR road bike, which includes an adjustable rear IsoSpeed decoupler as well as a front decoupler and a new vibration-damping handlebar.
SCOTTS VALLEY, Calif. (BRAIN) — Fox is now offering an air spring upgrade kit for model year 2012-2015 34 Float and Talas forks, and is running a limited time promotion to install the kits for consumers for $99, including installation and the kit.
OGDEN, Utah (BRAIN) — ENVE has expanded its Smart ENVE System aero road wheel line to include two new disc-brake optimized wheel models, the SES 5.6 Disc and SES 7.8 Disc.
RANTOUL, Ill. (BRAIN) — Blackburn's Grid 13 Multitool has its tools oriented in the best way for their intended uses.
CARLSBAD, Calif. (BRAIN) — SockGuy is launching more than 40 new designs for the spring season.
LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering shops free laminated wall charts of its derailleur hangers and bottom bracket offerings. The charts are free with any shop order that includes a wall chart between now and April 30.
SEATTLE (BRAIN) — Nuun is working with The Conservation Alliance to offer a co-branded Nuun Active Hydration 4-pack, with a portion of sales benefitting the Alliance while bringing exposure to the group.
NEW YORK —Brooklyn Bicycle Co. has expanded its lineup with the introduction of two hybrid models, the recreational bike brand's first hybrids — the Roebling and Lorimer. Brooklyn's lineup now covers 12 models.
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