SAN DIEGO (BRAIN) — 100% has released the first Sport Performance sunglasses featuring UltraCarbon technology, weaving carbon fiber into the nylon to create a lightweight and durable frame.
UltraCarbon makes its debut with the all-new Hypercraft Sports Performance optics. It was developed to meet the demands of the 100% roster of world-class endurance athletes, including Peter Sagan. With the launch of Hypercraft, 100% is bringing its market-leading technology to a broader range of athletes, including runners, triathletes, and professional baseball players.
Designed in California and built in Italy, 100% worked with world-class runners and cyclists to perfect Hypercraft. By increasing the strength of the frame with UltraCarbon, 100% engineers were able to create a minimal frame design without compromising function.
"We started with the singular goal of creating the lightest and strongest performance sunglasses on the market, and we had to completely reimagine how frames are built," said 100% CEO Ludo Boinnard. "From bikes to running shoes, carbon fiber is pushing the limits of performance endurance equipment, and now we're able to harness the power of carbon to make eyewear lighter and stronger than ever before."
The Hypercraft design was originally conceived to create lightweight frames for runners.
"Hypercraft is unlike anything I've ever felt," Sagan said. "The UltraCarbon material is so light and stiff that I hardly even noticed I'm wearing them. I can see everything I need to, whether I'm in the peloton or in the middle of the sprint."
By weaving carbon into the nylon, 100% was able to reduce the amount of frame material. Each pair features interchangeable ventilated lenses to prevent fogging and are available with contrast-defining HiPER lenses. Weighing 23 grams, Hypercraft has been a hit with ultrarunners.
"Hypercraft is perfect for running in the mountains because it's super light, comfortable and gives perfect definition of colors, which is so important for where I run," said ultrarunner Fernanda Maciel. "The narrow frame gives my face room to breathe and keeps the lenses from fogging up, which can be the difference between a win and a DNF when you're running up and down mountains."
Hypercraft has also been a hit with world-class athletes, including 2013 Ironman world champion Frederik Van Lierde, and 2019 rookie major-leaguers Pete Alonso and Fernando Tatis Jr.
In developing UltraCarbon for the Hypercraft sport performance line, 100% engineers were able to integrate the technology into the Active Lifestyle range with two new Legere models: Legere Round and Legere Square. Weighing 17 and 18.5 grams, respectively, these new styles utilize the benefits of UltraCarbon technology.
For more information about UltraCarbon and Hypercraft, visit 100percent.com.
About 100%
100%, based in San Diego, is an independent premium sports brand with a focus in performance eyewear, technical apparel and sports protection. 100% empowers today's athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.
The 100% brand's roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, reigning AMA Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time and reigning UCI downhill world champ Loïc Bruni, 2013 Ironman world champion Frederik Van Lierde, 2019 MLB National League Rookie of the Year Pete Alonso, and San Diego Padres star shortstop Fernando Tatis Jr.
