Lynette Carpiet

Lynette Carpiet

Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.

All articles by Lynette Carpiet

May 20, 2013
From the May 1 issue of BRAIN

TAIPEI, Taiwan (BRAIN) — Benjamin Cox says that sourcing a line of accessories from Taiwanese, Chinese and Vietnamese manufacturers for his single-location store is a big investment of capital and time.

Posted in Retail News
April 18, 2013
German brand makes leap into GPS; adds power meter compatibility with flagship Rox 10.0 model.
The Rox 10.0

MALLORCA, Spain (BRAIN) — Sigma is taking aim at the enthusiast market with its first GPS-equipped bike computer that also uses the widely adopted ANT+ protocol to read data from external sensors and power meters.

Posted in International
April 2, 2013
Cratoni's Lennarz-Kellner at the Taipei Cycle Show. Photo: Lynette Carpiet

TAIPEI, Taiwan (BRAIN) — German helmet maker Cratoni is taking a second stab in the U.S. The company recently announced plans to re-enter the already crowded lid market in North America, teaming up with SKS USA, which will be its exclusive distributor.

Posted in International
February 22, 2013
From the magazine
February 2013 BRAIN cover

Editor's note: The following article ran in the February 1 issue of Bicycle Retailer & Industry News.

Posted in Industry News
February 7, 2013
Pull Magazine

GILBERT, AZ (BRAIN) — USA BMX has hired Jason “Shooter” McGuire as editor and photographer of Pull Magazine, which goes out to the race association’s more than 65,000 members. 

Posted in Industry News
January 24, 2013
From the magazine
From the January issue of BRAIN

WASHINGTON, D.C. (BRAIN) — While the industry’s three prominent advocacy groups decided to continue to work independently last August, the merger talks forced each to evaluate funding and internal resources. The failed unification brought to light a need to refocus priorities, said Tim Blumenthal, president of Bikes Belong.

Posted in Industry News
January 14, 2013
The site in October. Photo courtesy Park Tool

ST. PAUL, MN (BRAIN) — Park Tool began moving into its new factory, warehouse and office building Sunday.

Posted in Industry News
December 24, 2012

BOULDER, CO (BRAIN) – The Bikes Belong Coalition recently elected new executive board officers during a December meeting of its board of directors. Mike Mercuri, vice president of SRAM, has moved into the role of chairman of the board, a post previously held by Chris Fortune of Saris.

Posted in Industry News
December 4, 2012

SANTA MONICA, CA (BRAIN) – Santa Monica’s Cynergy Cycles, a flagship concept store for Specialized, appears to be in transition as its owner and general manager Eric Woods recently left. Longtime store manager Jim Whitsett was let go before Woods’ departure, according to sources close to the matter. 

Posted in Retail News
November 28, 2012

CHICAGO, IL (BRAIN) — SRAM is adding to its marketing muscle with the hires of Elayna Caldwell and Chris Zigmont. Each will be making the move to Chicago as they take on their new roles next January. 

Posted in Industry News

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