SCHWEINFURT, Germany (BRAIN) — Marcus Schneider has been appointed SRAM's director of business development for e-MTB and e-mobility. The new role will focus on identifying opportunities in the e-bike market, defining strategic goals, and establishing and developing key customer relationships.
Schneider has spent the bulk of his 12 years at SRAM as the company's urban category manager, focused on SRAM's internal gear hubs as well as the DD3 Pulse electronic integrated shifting system. He will remain based in Schweinfurt.
"Developing the broad base of componentry for the rapidly growing e-bike market is an exciting and ever-evolving challenge," he said. "As with other cycling categories, we will look to develop the most functional, compatible and user-friendly components that will be defined by their ability to enhance the rider experience."
SRAM's vice president of product development, Ron Ritzler, said, "Marcus' history at SRAM is the perfect preparation for this position. He has the technical skillset and the relationships to define our activation in this category."
