FRIEDRICHSHAFEN, Germany (BRAIN) — In expanding its consumer component from one day to two, Eurobike will offer cycling fans 10 different areas for test rides, repair tips, skills demonstrations, music and more during the inaugural Festival Days on Saturday and Sunday, Sept. 3 and 4.
Visitors will have access to about 3,000 bikes in the Demo Area between and behind the B halls on a track network measuring about 10 kilometers (6.2 miles). Available models will cover every genre of bicycle, from racing bikes and pedelecs to fat bikes, Eurobike stated.
Also, Halls A2 through A7 and B1 through B5 will be open to visitors, along with both open-air grounds between the halls.
“The program that will be offered to our Eurobike Festival Days visitors is worth more than just a one-day visit. It invites cycling fans to make full use of both days, and to really experience Eurobike like a festival,” said Eurobike project director Dirk Heidrich.
Located in a large atrium between the exhibition halls, the Music Area will feature artists from labels including Sony Music, Universal Music and WEA Deutschland, and DJs will entertain visitors between performances.
The Performance Area will highlight cycling tricks and action. In addition to pro riders, visitors will also have a chance to take part in the show.
The Kids Area at the riding track, meanwhile, will let young riders explore their biking talents and skills.
Festival Days will also provide visitors with informational and educational opportunities in the Academy Area, which will offer a variety of bike industry expertise aimed at both newcomers and experienced enthusiasts.
In the Women Area, the world of bikes, cycling equipment and clothing will be presented from the female perspective. Visitors will also be able to register for group lectures and events.
In the Bike Kitchen Area, experts will offer tips on bicycle repair and installing new parts, while the Innovation Area will showcase the winners of this year’s Eurobike Awards.
The Travel Area will feature representatives of popular bike-touring destinations presenting their regions and top cycling routes to visit.
And at the Show Area in the East Foyer, biking fashions from the industry’s leading manufacturers will share the spotlight.
Festival Days will follow Eurobike’s Business Days, which take place from Wednesday, Aug. 31, to Friday, Sept. 3.
Eurobike has also set dates for next year’s edition of the show: Aug. 30-Sept. 3, 2017.
