HEERENVEEN, the Netherlands (BRAIN) – Accell Group N.V., parent of SBS, Raleigh, Diamondback, Currie and Redline in the U.S. and a slew of European brands, will appoint Jeroen Both to its board of directors as chief supply chain officer. He will be responsible for purchasing, planning and logistics.
"We are very pleased that Jeroen Both will be joining our team," said René Takens, chairman of Accell Group's board of directors. "In recent years, Accell Group has grown considerably, both organically and through numerous acquisitions. We have bolstered the management of the organization in a number of ways in the past year, to make more effective use of the synergies of scale the group as a whole affords, and to make our business processes smarter and more efficient. Jeroen Both's appointment fits seamlessly into this process."
After completing his studies at Groningen University, Both began his career in 1989 at British American Tobacco, where he's held various positions in supply chain management, procurement and production. Both has extensive international experience in Western and Eastern Europe, as well as in Asia, where as supply chain director he led the launch and management of British American Tobacco's central supply organizations in Moscow and Singapore.
He is currently director of operations of other tobacco products for Western Europe.
Accell's supervisory board will formalize his appointment as a member of the board of directors after the general meeting of shareholders April 23. Once appointed, the board of directors will include four members: CEO René Takens, CFO Hielke Sybesma, COO Jeroen Snijders Blok and CSCO Jeroen Both.
