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American Bicycle Group CEO Peter Hurley dies suddenly at 67

Published July 19, 2024

CHATTANOOGA, Tenn. (BRAIN) — Peter Hurley, the CEO of The American Bicycle Group, passed away from a heart attack while on a morning run Friday. He was 67.

ABC is the parent company of the Quintana Roo, Litespeed and OBED brands.

Hurley, an avid triathlete and cyclist, led the company for the past 18 years. During that time he was frequently on the start line at events around the world, including Ironman and 70.3 races, and had a burgeoning passion for gravel riding, taking part in events including SBT GRVL and Unbound Gravel. The company said Hurley died from a heart attack suffered on a morning run. 

"Peter was exceptionally proud of the fact that the business put groceries on the table of over 80 employees' families, and that his work enabled a fun and healthy lifestyle for countless athletes over the years," the company said. 

Hurley at the 2024 Unbound gravel race.