CYPRESS, Calif. (BRAIN) — Yamaha Bicycles started a click-and-collect program through its network of dealers, giving customers the option to buy online and pick up at the nearest Yamaha dealer.
"While many companies may offer an e-commerce sales platform, they often neglect the crucial role provided by their dealers," said Drew Engelmann, Yamaha's national sales and marketing manager. "At Yamaha, we believe in the power of partnership and collaboration with our dealers, and we recognize the vital role our dealers play in the customer experience."
According to Yamaha, by participating in the e-commerce program, the dealer is the seller of record and an integral part of the process. Yamaha told BRAIN because of this, the dealer will determine their margin. Once the customer chooses the dealer, the bike price reflects the dealer price and any additional fees — if any — that the dealer passes on to the customer.
"The new Yamaha Bicycles e-commerce platform will revolutionize the way we do business with our dealers," said Rob Trester, manager of Yamaha's Smart Power Vehicle Division and the Yamaha Power Assist Bicycle group in the U.S. "Together with our dealer partners, we have the opportunity to reshape our business and elevate our customer's experience to new heights."
All Yamaha Bicycles come with a three-year warranty on the frame, motor and battery, and component manufacturers' warranties are supported by Yamaha. Its lineup includes a variety of power assist models.
