DENVER (BRAIN) — Rob Wesson, a former vice president and general manager at Giro Sport Design, has joined Denver's Revved Industries as its president and CEO. Revved's former CEO, Ken Friedman, has moved to the company's Board of Directors.
Revved is a sister company to the bike brand Guerrilla Gravity. Revved offers thermoplastic manufacturing to industry brands.
Wesson was responsible for leading the Giro team in launching new products including the Synthe, Air Attack, and Switchblade helmets, the Vivid goggle and Spherical helmet technologies. Additionally, Wesson helped guide Giro through its acquisition by Vista Outdoor. Prior to Giro, Wesson held senior engineering roles with QBP's proprietary brands and Toyota Motor Corporation.
"Rob is the right leader for Revved at this time" said Larry Thuet, Revved Industries' Chairman of the Board. "Rob's extensive engineering background, business development skills and bicycle industry experience will help Revved strengthen our OEM partnerships, develop strategic alliances and scale our manufacturing footprint here in North America and Europe."
Wesson said, "I am extremely excited to be joining the Revved team.
"I believe Revved is uniquely positioned to fundamentally change the bicycle industry through our development of thermoplastic materials and proprietary processes, near-shoring production to reduce lead times and de-risk the supply chain as well as improve the sustainability and circularity of carbon fiber."
