CUMBRIA, England (BRAIN) — Lyon Cycle announced a United Kingdom distribution agreement with Industry Nine. The brand will be led in the UK by Lyon Cycle Market Manager Jordan Lunn.
"I am extremely excited to add Industry Nine to the Lyon portfolio," Lunn said. "It is a perfect fit to our existing portfolio, cementing our position in the market as a distributor for some of the world's finest category leading cycling brands. We have a huge amount of respect for what the brand has already achieved in the UK, and we are extremely excited for where Lyon will be able to take it next."
Based in Asheville, North Carolina, Industry Nine will make its COREbike show debut on March 20-22 in Towchester alongside Canadian clothing brand 7mesh, Salsa Cycles, Ortlieb luggage, Teravail tires and more. Lyon Cycle encourages existing and prospective Industry Nine dealers to get in touch or to visit the show for an in-depth product overview.
"A visit to Lyon Equipment's HQ confirmed for us that Lyon is the right partner to take Industry Nine through its next growth phase in the UK," said Nathan Deibert, operations manager for Industry Nine in Europe. "It was obvious the team prides themselves on long-term relationships, brand positioning, and adding value to all parts of their portfolio, rather than just pushing boxes. The fact they are entirely employee-owned gives us the confidence of long-term stability, something that was paramount in our search for the right partner."
Lyon Cycle is the bike division of Lyon Equipment Limited, which also includes manufacturing, outdoors, watersports, and work and rescue safety equipment.
