BURLINGTON, Vt. (BRAIN) — Burton has promoted Elysa Walk, a former general manager of Giant Bicycle, to be the company's first Chief Business Officer. Walk was previously the snowboard company's SVP of Americas and International.
In her new role Walk will oversee the business done in all of Burton's regional organizations, which includes direct-to-consumer and wholesale channels, regional marketing, finance and operations.
"After six years of successfully leading various elements of Burton's regions, Elysa has truly earned her new position as Burton's first Chief Business Officer," said John Lacy, CEO of Burton. "With interest in outdoor activities at an all-time high and anticipated pent-up demand for resort travel next winter season, Elysa has the vision and drive to lead our regional teams to make the most out of the exciting opportunities on the horizon for Burton."
"I am honored to receive the promotion to Burton's Chief Business Officer," said Walk. "I am most excited about helping Burton becoming closer to our consumer around the world and strengthening our regional organizations, specifically in digital and retailing."
Walk had been with Giant for seven years prior to leaving to join Burton in 2015.
