BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst.
Swindlehurst, who will remain the event's director, announced the acquisition in a letter on Thursday.
"This news comes as the culmination of extensive soul-searching, counsel and consensus within our family. It was a decision that was not made in haste and was arrived at with one goal in mind: securing the future and legacy of The Crusher for many years to come," Swindlehurst said.
"I believe this partnership will bring a wealth of experience and resources that will enable the Crusher to march confidently into its second decade on strong legs," he said.