DALLAS (BRAIN) — The boutique cycling apparel brand DannyShane has named Park City, Utah-based SIMBOL Communications as its PR agency of record.
Shane Hunt, the brand's founder, said, "We've been around for a few years now, with some great success, but we feel our story will resonate with a far wider audience than we've been attracting so far, and we have no doubt the SIMBOL team will help us do just that, with their passion, decades of experience and huge network of industry relationships."
Nic Sims and Scott Boulbol, who founded SIMBOL about a year ago, have decades of combined experience in the cycling industry "We've seen these designs around for a few years, and we're alway thinking, 'Wow that's cool – what brand is that?' Now we know, and we're thrilled to be working with them," said Boulbol. "We're eager to start spreading the word to the cycling world that this is some amazing stuff, a really cool brand, and outstanding sustainability story to boot. But we're perhaps most excited to use all the products!"