SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has announced its recent sponsorship of the National Interscholastic Cycling Association, joining its corporate booster club at the Elite Level.
"It's awesome to be supporting a program that is helping develop the next generation of cyclists. Not only is the NICA organization encouraging kids to ride bikes, they are also growing the sport of cycling in the U.S.," said Dillon Clapp, Lezyne's worldwide marketing manager. "We offer a lot of cycling necessities for training, roadside repair and safety—it's a great fit for both Lezyne and NICA."
In addition to financial support, Lezyne will provide custom products to NICA athletes, discounts on additional products and work with coaches to use its GPS units for training.
NICA president Austin McInerny said the program teaches every participating student-athlete the importance of being prepared for and knowing how to handle basic bicycle maintenance and trailside repairs, making it critical for every NICA rider and coach to have well designed and reliable tools, pumps and related accessories, and Lezyne offers that with "outstanding bicycle products."
"NICA is thrilled to have Lezyne's support towards our goal of providing every American teenager the opportunity to develop strong mind, body and character through participation on a school or community based cycling team. NICA and Lezyne are natural partners as both were launched in California and both share a commitment to setting new standards in what we respectively do," McInerny said. "Lezyne's product range shows that the brand has once again set new standards for the bicycle accessories market and we believe our growing student-athlete and licensed coaches will benefit from their innovative and well engineered products. Thanks to Lezyne for helping NICA continue to introduce a new generation to the wonderful world of cycling!"
"Not only is NICA thrilled with Lezyne's well engineered and extremely durable bike tools, we are also excited to introduce our student-athletes to their innovative cycling computers which enable seamless integration with TrainingPeaks and Today's Plan programs allowing coaches to more closely monitor athlete's progress. Also, Lezyne's incredible bike light systems will help keep student-athletes visible while riding to and from team practices," McInerny added.
